Most people have their ideas about male and female leadership qualities. Some might even question why we need female leaders at all, and ask themselves, “Why is female leadership important? Aren’t male leaders good enough?”

A male leader is seen as decisive and powerful, with a strong, authoritarian style. He may be expected to bulldoze through the opposition and act a bit abrasive at times.

Women in leadership roles face very different expectations. People who are accustomed to the ‘masculine’ dictatorial style may see women leaders as too soft or weak, and think that men are better suited for leadership. In reality, nothing could be further from the truth.

Female leaders tend to be more inclusive and community-driven. They’re more likely to lead by consensus, rather than try to dictate the rules. The ‘feminine’ leadership style wants others to be involved and take ownership of the goal so that everyone contributes. The team works seamlessly together and many different perspectives enrich the problem-solving process. Women leaders have a variety of techniques for getting people on board, from using inspiring words to showing how their plans will benefit the bottom line.

Still wondering about the answer to “Why is female leadership important?” Then listen to this: Companies with women in leadership roles outperform all-male teams by up to 66%. If you doubt the figures, feel free to download and read my white paper at

Between male and female leadership qualities, female leadership is better suited for the modern world. In the new business landscape, it’s vitally important to bring the diversity and inclusiveness you see in the population into your leadership team.

At my website I talk about leadership training that utilizes the best of male and female leadership qualities. I have moved beyond the question, “Why is female leadership important?” to teach balanced leadership. Men and women alike can benefit.

Did you enjoy this video? If you did, you might also like “What’s the difference between male and female leadership?” Check it out at

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