Passion is what drives you to succeed because you are completely dedicated to making your business work. The story for tonight features another successful female entrepreneur, Alizeh Ali Shah. Alizeh started her ecommerce business on hair care when it wasn’t even a mainstream niche and now, she has completed five successful years in the business. In this episode, she shares her journey of how she started ‘hair matters’, what’s her strategy behind it, how big her setup is. Tune in to know more on how the internet has made doing business easier for women!
00:00 Alizeh Ali Shah
00:37 How she developed interest in hair care?
04:04 How Entrepreneurship is a self-learning process?
08:26 How she started her business as e-commerce?
12:01 How E-commerce is more than just a shop online?
17:24 What’s her strategy with ‘hair matters’?
20:58 How big her setup is?
22:39 How internet has made doing business easier for women?
28:27 Does the competition affects hair matters?
33:02 How she learned hair recipes?
35:52 Did she pursue her law degree?
38:00 How did she learn about influencer marketing?
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