Emma Grede, a 39-year-old entrepreneur, has become one of the Kardashians’ closest collaborators in their transition from reality television royalty into savvy entrepreneurs. Together with her husband, Jens, the pair have helped launch and run three companies with the family, including Kim Kardashian’s shapewear line Skims (Jens is a cofounder and CEO, Grede is a founding partner and its chief product officer). Grede is also the cofounder and CEO of Good American, the inclusive fashion brand she started with Khloé in 2016; and a cofounder of Jenner’s new cleaning supplies company, Safely, which they launched in March of last year.
With many of these businesses taking off, Grede has earned herself a spot alongside Kim and Kris on Forbes’ 2022 list of the richest self-made women in the U.S. Forbes estimates Grede to be worth $360 million due in large part to her nearly 8% stake in Skims, which was valued at $3.2 billion in January. The rest of her fortune comes from owning about 23% of Good American, 22% of Safely and less valuable stakes in Frame and Brady, companies cofounded by her husband; the latter is a collaboration with NFL legend Tom Brady.
Grede may best be known to people outside the fashion industry as a guest judge on Shark Tank. She says she took the role to help bring attention to underfunded Black-owned businesses. She is also chairwoman of the 15 Percent Pledge, a campaign started after George Floyd’s murder in May 2020 that asks retailers to commit 15% of their shelf space to Black-owned brands (pledge signees include Nordstrom, Sephora and Macy’s).
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