Joy Chen is the Chief Executive Officer for Yes To, Inc., which specializes in Natural Skincare globally. In less than three years, she has transformed the business and catapulted the brand to #2 in the natural personal care category. Despite the economic downturn in the last several years, she successfully quadrupled the business revenue and increased the valuation of the company by 5x.
Prior to Yes To Inc., Joy spent 16 years at the Clorox Company, and was the Vice President and General Manager of the Laundry business. She had responsibilities for a business over $1Billion, handled the company’s most valuable brand equity, Clorox, and managed a large multi-functional organization.
Joy is an active Board member and advisor for start-up businesses and non profits, including 18 Rabbits, GirlFriendsCircles.com, Magic Theatre and 479 popcorn. She supports women entrepreneurs by providing guidance and coaching to starting founders/CEOs in the Bay Area. She is also active with Network of Executive Women.
Joy was recently awarded 2012 Most Admired CEO of the Year and 2013 Most Influential Women in the San Francisco Bay Area. Joy received her undergraduate degree from UC Berkeley and a Masters of Business Administration from Harvard University. For fun, she and her husband enjoy adventure travel, NASCAR and searching for the next new, undiscovered Michelin star restaurant around the world.
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